Neude, pioneering milk-infused skincare, has appointed actor Sreeleela as the brand ambassador for its Hi-Glazer line. This strategic move aims to strengthen Neude’s footprint in the South Indian market, leveraging Sreeleela’s regional popularity to drive sales.
Known for her charm, versatility, and vibrant persona, Sreeleela embodies the essence of Neude’s Hi-Glazers—dynamic, witty, and effortlessly curating eclectic lives with grace and joy. Expressing her enthusiasm, Sreeleela stated, “Having grown up using milk in my skincare routine, I am thrilled by Neude’s innovative approach to milk science. I’ve been enjoying their high-performance products tailored for modern skincare needs. I look forward to this collaboration with the new-age skincare brand.”
Sreeleela’s favorite Neude products include the FaceTime Instant Glow Mask with Yogurt & Kojic Acid, Sunstoppable SPF45 3-in-1 Sunscreen, Sleep On It Overnight Goat Milk and Cica Mask, and the Lactic Acid + Bakuchiol Skinheritance Body Serum. As the brand ambassador, she will endorse Neude’s commitment to enhancing milk’s natural benefits with innovative actives, offering rejuvenating skincare solutions.
Prashanth Potluri, CEO of Southbay Talent, expressed excitement about the collaboration, stating, “We are thrilled to partner with Sreeleela and Neude Skin. This alliance, backed by strategic investment from Rana Daggubati’s Spirit Media, aligns Neude’s ethos with Sreeleela’s star power, marking an exciting new chapter for both.”
Founders of Neude, Aayshya Jhunjhunwala and Advay Jhunjhunwala, shared their anticipation, saying, “At Neude, we warmly welcome Sreeleela to our Hi-Glazer family. Her dynamism and spirited personality resonate deeply with our brand values, and we anticipate a fruitful collaboration.”
Neude’s innovation lies in harnessing milk’s timeless benefits by incorporating advanced actives. Their product range aims to nourish, exfoliate, and even skin tone while strengthening the skin barrier. This Supercharged Milk Revolution promises users Hi-Glaze skin—dewy, hydrated, and radiantly healthy.
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