In an era fixated on perfection, cosmetic surgery has evolved from a luxury to a vital investment in self-esteem and confidence. Once exclusive to celebrities, the field now represents a burgeoning global industry, drawing substantial private sector interest and generating billions annually.
Saudi Arabia has emerged as a major player in this sector. In 2022-2023, the Kingdom boasted 306 cosmetic specialists, ranking second in the Arab world and 29th globally. The cosmetic medicine sector in Saudi Arabia has surpassed 20 billion riyals ($5.3 billion), with an annual growth rate approaching 9%.
As Saudi Arabia experiences significant social changes, enhanced quality of life, and growing public awareness, the demand for cosmetic medical services is surging. This shift in beauty standards has elevated the beauty industry to a crucial position in the global economy.
The popularity of cosmetic surgery, encompassing both reconstructive and aesthetic procedures, is escalating worldwide. Last Tuesday, Riyadh hosted the seventh annual Aesthetic Medical and Plastic Surgery Forum and Exhibition. The three-day event highlighted the expanding role of the private healthcare sector in advancing cosmetic services, aligning with Saudi Arabia’s Vision 2030.
At the exhibition’s opening, Pakistan’s Ambassador to Saudi Arabia, Ahmed Farooq, noted that Pakistan is a significant exporter of cosmetics and medical equipment. He emphasized that Saudi Arabia’s Vision 2030 strategy incorporates foreign investment by providing incentives for local manufacturing. “There is potential for Pakistani investment in this sector,” he said.
Professor Fawaz Al-Qahtani, an expert in cosmetic and dental implants, praised the sector’s rapid growth, particularly in Saudi Arabia. The Kingdom’s skilled local professionals attract clients from across the region and beyond, positioning Saudi Arabia as a leader in cosmetic, dermatological, and dental surgery in the Middle East. Al-Qahtani also highlighted the advancements in e-government services that streamline licensing and investment procedures, making the sector increasingly appealing to investors.
Related topic:
9 Natural Ways to Erase Laugh Lines
How Long Does Laser Skin Tightening Last?
Is Laser Freckle Removal Painful?
