Aesop, the renowned luxury brand known for its high-end fragrances and skincare products, is set to open its first store in the north of England at the Victoria Leeds shopping centre in January. The new store will be a significant addition to the shopping centre’s growing portfolio of luxury brands.
Rachel Bradburn, Leasing Director at Victoria Leeds, expressed her excitement about the new arrival. “Aesop’s decision to choose Victoria Leeds for their first store in the north strengthens our position as the premier destination for luxury brands,” she said. “This is a testament to our discerning customer base and to Aesop’s thoughtful approach in selecting locations that allow them to integrate seamlessly into the local community.”
The new store is expected to enhance the retail offering at Victoria Leeds with Aesop’s unique store design, which will be tailored to fit the centre’s aesthetic. “We’re excited to see their distinctive store design come to life when the store opens, further enhancing our shopping experience,” Bradburn added.
Ryad Djellas, representative of Aesop, shared the company’s vision for the new store. “The experience within any Aesop store is never simply transactional. It’s educational, prescriptive, and sensorial,” Djellas said. “We have been eager to open our first signature store in the north for some time now, and when the opportunity in the County Arcade presented itself, we were thrilled.”
Aesop’s commitment to creating a space of merit is clear in their approach to store design, which is intended to reflect the context of the County Arcade while contributing to the vibrancy of the Leeds community. “We aim to weave ourselves into the fabric of Leeds and look forward to welcoming customers in the new year,” Djellas concluded.
This announcement follows closely behind the news that jeweller Boodles has also moved into a new, larger space within Victoria Leeds, doubling the size of its previous location. The continued expansion of high-end retailers at the shopping centre further cements its reputation as a leading luxury destination in the region.
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