QVC® has unveiled Loved01, a skincare brand founded by Grammy-winning singer-songwriter and entrepreneur John Legend. The brand, designed to meet the beauty needs of Black and brown skin, offers products that benefit all skin types. Exclusive product sets are now available on QVC following their on-air debut on November 2.
Anna Baker, Vice President of Beauty and General Merchandising Manager for QVC, underscored the brand’s mission to cater to underserved consumers. “Loved01 was founded to address the beauty needs of consumers who deserve access to high-quality, accessible skincare,” Baker said. She highlighted the inclusion of premium ingredients specifically tailored for melanin-rich skin, aligning with Legend’s vision of inclusivity within the skincare industry.
Developed in collaboration with dermatologists and cosmetic chemists, Loved01’s formulas are dermatologist-tested to provide hydration and nourishment for complexions of color. The line addresses universal skincare concerns, with a particular focus on hydration and moisturization for enhanced skin appearance.
The QVC-exclusive collection includes a variety of products, such as the Daily Love Four-Piece Gift Set, a 3-piece Exfoliating Cleansing Wipes set, the Signature Men’s 3-Piece Gift Set, Nourishing Face and Body Oil Duo, and the Exfoliating Wash Duo.
John Legend shared his excitement about the launch: “I’m thrilled to introduce Loved01 to QVC’s community and extend our mission to an even broader audience,” he said. “At Loved01, we believe everyone deserves love and care, and our goal is to help people nourish their skin. I hope our gentle, but effective products bring real results to QVC customers.”
Loved01 aims to democratize skincare by offering high-quality yet affordable products that promote overall well-being and empower individuals to celebrate their best selves.
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