Florasis, a leading Chinese beauty brand known for its unique blend of cosmetics and traditional Chinese medicine (TCM), is set to expand its offerings with a skincare line in 2025. The move comes amid a growing consumer interest in wellness and the resurgence of TCM as a popular ingredient in beauty products.
The new skincare line will build on Florasis’ established use of natural TCM-based ingredients, an approach that has been a hallmark of the brand since its inception. “Since day one, Florasis has prioritized formulation and the incorporation of key ingredients from traditional Chinese medicine. We are also focused on enhancing skin health, as wellness is an essential aspect of Chinese culture,” said Gabby Chen, President of Global Expansion at Florasis.
In an interview, Chen highlighted the wide range of TCM ingredients already featured in the brand’s color cosmetics, such as lotus seed oil, peony seed oil, pearl powder, and jade powder. “Our Flawless Jade Breathable Setting Powder, for example, uses real jade powder combined with powerful botanical ingredients to support skin health. We believe in returning to nature and connecting with it in the most effective way,” she explained.
Chen also emphasized the broader trend of consumers becoming more health-conscious and increasingly mindful of the products they use. “The movement towards health and wellbeing is driving renewed interest in traditional medicinal systems like TCM and Ayurveda,” she said. “Consumers are looking for time-tested solutions, and traditional ingredients are at the forefront of that search.”
Florasis prides itself on blending a 5,000-year-old cultural heritage with modern beauty innovations. “Everything is about balance, including what we apply to our skin. Our formulations are deeply rooted in this philosophy, which is why we believe beauty and wellbeing are inseparable,” Chen added.
Founded in 2017, Florasis has quickly become one of China’s most recognized beauty brands, gaining popularity in international markets like the United States. The brand is owned by Yige Group, which also owns OGP, a skincare company specializing in anti-aging products and devices. Florasis has built its reputation with over 130 patents and collaborations with leading institutions, including the University of Shanghai for Science and Technology, Beijing Technology and Business University’s Dermatology Department, and Zhejiang University.
Florasis’ commitment to its cultural heritage has helped it carve a distinctive identity in the global beauty market. The brand’s visually striking packaging, featuring intricate engravings of oriental motifs, florals, and mythical creatures, has captivated consumers online, while the high quality of its products and skin-enhancing natural ingredients have earned it a loyal following.
“We want to bring China’s historical wisdom into the beauty industry, and we need to shout about it more. Our ingredients are truly special, and we want our consumers to understand how TCM wisdom can enhance not just their beauty, but also their overall health and wellbeing,” Chen concluded.
As the brand prepares to launch its new skincare line, Florasis continues to challenge international beauty giants by leveraging its unique cultural heritage and commitment to innovation in the beauty and wellness space.
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