Proactiv has introduced a new line of skincare products designed to address a range of acne-related concerns, including skin texture, hyperpigmentation, and body blemishes. The latest additions to the brand’s portfolio include the Proactiv Smoothing BHA Cleanser, the Proactiv Smooth & Bright Resurfacing Mask, and the Proactiv Blemish Control Body Cream.
The Smoothing BHA Cleanser is formulated to gently exfoliate and clear pores, and is now available for purchase on Proactiv.com, as well as through major retailers such as Ulta, CVS, Target, and Amazon. Meanwhile, the Smooth & Bright Resurfacing Mask, which targets post-acne marks, discoloration, and hyperpigmentation, is currently available on Proactiv.com and will launch at Ulta in early 2025. Additionally, the Blemish Control Body Cream is designed to treat body blemishes, including those on the back, chest, arms, and thighs.
In addition to these new products, Proactiv is also launching a set of Proactiv Solution Minis, which provide a portable, TSA-approved version of the brand’s signature three-step acne treatment routine. The mini kit includes the Renewing Cleanser, Revitalizing Toner, and Repairing Treatment, and is currently available at Target stores and online at Target.com. The minis will soon be available at Walmart.
“People with acne-prone skin often face additional challenges beyond breakouts, such as concerns with skin texture, dark marks, and hydration,” said Dr. Rachel Nazarian, a board-certified dermatologist and Proactiv partner. “The Smoothing BHA Cleanser and Smooth & Bright Resurfacing Mask are specifically designed to address these issues while continuing to combat acne. These products are a valuable addition to Proactiv’s already impressive range of acne-fighting solutions, offering a more holistic approach to skincare.”
Earlier this year, Proactiv also introduced a post-blemish treatment aimed at further addressing lingering skin issues after breakouts have healed.
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