Prakti Beauty, the luxury clean beauty brand, has officially launched on Amazon, marking its first major partnership with a leading e-commerce platform. The move comes as part of the brand’s strategic expansion into digital retail, joining Amazon’s prestigious Incubator program, which specifically sought to enhance the platform’s luxury beauty offerings.
The launch introduces Prakti’s award-winning skincare collection to Amazon’s massive customer base, with founder Pritika Swarup taking the spotlight during an interactive Amazon Live event on November 14 at 6:30 pm ET. During this virtual showcase, Swarup will engage with viewers, demonstrating the brand’s innovative products and offering exclusive wellness insights.
“This partnership with Amazon is a major step forward as we continue to grow our presence in the beauty industry,” said Swarup, founder and CEO of Prakti. “The past year has seen remarkable growth for us, fueled by key retail partnerships. Now, launching on Amazon allows us to meet the increasing demand for accessible, high-performance skincare. This collaboration supports our goal to make clinically effective, holistic beauty products available to a wider audience, with the added convenience of fast and reliable delivery.”
Prakti’s full range of skincare products is now available on Amazon, with the convenience of Prime shipping and a seamless shopping experience that enhances customer satisfaction. The brand’s move into the digital marketplace comes at a time when consumer demand for premium beauty products through trusted online platforms is at an all-time high.
Prakti’s Amazon debut is poised to bring the brand’s transformative skincare solutions into households across the nation, offering customers a blend of beauty and wellness with the convenience of online shopping.
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