Master Style Public Company Limited (SET: MASTER) has announced a strategic partnership with Indonesia’s Lumeo Health, aiming to position itself as Southeast Asia’s premier hub for cosmetic surgery. This collaboration marks a significant milestone in the company’s regional expansion strategy, reinforcing its commitment to growth and innovation in the booming medical tourism sector.
Dr. Raweewat Maschamadol, Executive Chairman of Master Style Public Company, emphasized that the company’s focus is on leveraging advanced technology and expanding its network of strategic alliances to enhance regional competitiveness. The partnership with Lumeo Health is expected to drive the company’s expansion into high-potential markets like Indonesia, Laos, and Cambodia—regions seeing an increasing demand for cosmetic procedures driven by a growing middle class and a younger, beauty-conscious demographic.
“The cosmetic surgery market in Southeast Asia is rapidly growing, fueled by rising incomes and an expanding demand for beauty services,” said Dr. Raweewat. “Countries like Indonesia, Laos, Cambodia, and Thailand have populations with high purchasing power and a strong interest in cosmetic surgery. By strengthening our presence in these markets, we are solidifying our position as the regional leader in cosmetic surgery.”
The company’s regional growth strategy is supported by its successful efforts to expand its international client base, particularly through influencer partnerships and digital marketing. This strategy has helped establish MASTER as a trusted brand for cosmetic surgery in Southeast Asia. Master Style’s commitment to integrating cutting-edge medical techniques and continuously enhancing its service offerings positions the company as a leader in both cosmetic surgery and medical tourism.
Miss Lapasrada Lertpanurot, CEO of Master Style, added that the company is transitioning into a “Regional Company” with the aim of reinforcing its market presence through ongoing collaborations with regional partners. The partnership with Lumeo Health, a Jakarta-based company specializing in cosmetic surgery and medical tourism, represents a key part of this regionalization strategy.
Master Style’s operations in Thailand continue to thrive, with over 90 service points located across the country. The company offers a wide array of cosmetic surgery and specialized medical services, ensuring it meets the diverse needs of both local and international clients. This robust domestic presence strengthens the company’s ability to expand its services across the region.
Dr. Queencha Chaidy, CEO of Lumeo Health, expressed her excitement about the partnership, noting that the MOU with Masterpiece Specialty Hospital, part of Master Style, would be a significant step in advancing the growth of cosmetic surgery in Southeast Asia.
With a growing regional presence, Master Style and Lumeo Health are poised to shape the future of the cosmetic surgery industry in Southeast Asia, capitalizing on the rising demand for beauty procedures and the region’s expanding medical tourism sector.
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