Vegan beauty brand Plum, known for its science-driven skincare, has launched its latest offering, the Niacinamide & Rice Water range, with a quirky new campaign titled “Chemistry That’s Just Bright.” The campaign, which includes three lively short films, introduces a skincare lineup designed to promote brighter, hydrated, and glowing skin.
The range features three key products: the 2% Niacinamide & Rice Water Simply Bright Face Wash, the 10% Niacinamide Face Serum with Rice Water, and the 2% Niacinamide & Rice Water Gel Cream. The films highlight these products through everyday moments of self-care, bringing a playful yet personal touch to the skincare experience.
Shankar Prasad, Founder and CEO of Plum, shared his thoughts on the campaign: “We created ‘Chemistry That’s Just Bright’ to showcase the joy of discovering skincare that blends effortlessly into your routine, enhancing your natural radiance.” Prasad emphasized that the new Niacinamide & Rice Water line is designed to address skin concerns while adding an element of joy to daily skincare rituals. “Through this campaign, we invite our consumers to experience Plum as a trusted friend, offering them healthy and radiant skin,” he added.
Beyond the fun-filled films, the campaign also highlights Plum’s deep connection with its loyal customer base, affectionately known as “Plumsters.” By listening closely to customer feedback, the brand ensures its products meet their unique needs and desires, reinforcing its commitment to customer-first innovation.
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