While headlines often highlight the latest cosmetic procedures on the rise, such as breast implant removal or eyelid surgery, the spotlight rarely shifts to those falling out of favor. Recent data from the American Society of Plastic Surgeons, based on 2022 statistics, suggests a decline in procedures like neck lifts and brow lifts.
This trend reflects a broader shift away from invasive options, notes board-certified plastic surgeon Dr. Brandon Richland of Fountain Valley, California. Patients increasingly prioritize minimal downtime and natural-looking results over traditional techniques that may leave visible scarring.
According to board-certified facial plastic surgeon Dr. Kimberly Lee from Los Angeles, there’s a growing preference for subtle enhancements that preserve facial movement and expression. This inclination towards natural aesthetics has led to a decline in surgical procedures that may result in a more artificial appearance.
However, not all statistics are static. Dr. Lee observes a rise in forehead and neck lifts among younger patients and men. Despite this, surgeons are witnessing certain procedures wane in popularity within their own practices, accompanied by shifting patient preferences.
Neck Lifts: While still relevant for individuals with significant excess skin, neck lifts face competition from noninvasive or minimally invasive alternatives. Treatments like Renuvion and microneedling with radiofrequency offer comparable results without the need for surgery and its associated downtime.
Full Forehead Lifts: Traditional forehead lifts are giving way to lateral brow lifts, particularly in Dr. Dilip Madnani’s practice in NYC. Lateral brow lifts target specific areas without producing a startled appearance, aligning with the trend towards subtlety and natural beauty.
Hand Filler: Despite its effectiveness in rejuvenating aging hands, hand filler procedures are declining due to discomfort concerns. Patients are increasingly opting for less invasive alternatives like laser resurfacing to address volume loss and visible veins.
Buccal Fat Removal: Once popular, buccal fat removal is now losing favor as surgeons and patients become more discerning. Injectable neuromodulators offer a less invasive solution for facial contouring without sacrificing fat, appealing to those wary of major surgery.
Kybella: Although initially hailed for its fat-dissolving properties, Kybella’s popularity has waned in favor of more straightforward options like chin liposuction. Patients prefer the simplicity and efficiency of liposuction over the multiple injections and extended treatment timeline associated with Kybella.
As cosmetic preferences evolve, plastic surgeons adapt their practices to meet changing demands, emphasizing patient comfort, safety, and natural-looking outcomes.
