KAO Group, in partnership with Human Communication, has unveiled an innovative campaign for Biore UV, aimed at redefining UV protection with added skincare benefits. The campaign introduces the Tone-Up series, designed to cater to diverse skin types and tones, offering more than just protection from UVA and UVB rays.
Virginia Tai, Vice President of KAO HK, highlighted the campaign’s emphasis on enhancing skin tone alongside UV defense. “Biore UV not only shields consumers from UV rays but also enhances their complexion. Our Tone-Up campaign features a range of products tailored to various skin needs, ensuring a brighter and more even skin tone,” Tai stated.
Alan Lamb, Founder of Human Communication, underscored the campaign’s creative approach in engaging consumers. “Through effective storytelling and collaboration with the Kao Team, we’ve integrated Biore products seamlessly into everyday lifestyles,” Lamb remarked. The campaign spotlights the Tone-Up Series through dynamic portrayals by actors OceanOn, TingYan, and SheungYi.
The initiative aims to educate consumers on selecting the right UV products based on their individual skincare requirements. “Our goal is to guide consumers in choosing the most suitable Biore UV product, whether for daily use, outdoor activities, or moisturizing needs,” Tai explained.
Lamb emphasized the campaign’s comprehensive reach across multiple platforms, including OOH advertising, social media, and retail displays. “We’ve strategically utilized various mediums to ensure widespread awareness and engagement,” Lamb added.
The collaboration between KAO and Human Communication underscores a shared commitment to delivering a “kirei” lifestyle, enriching consumer experiences through innovative skincare solutions.
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