Galderma’s Cetaphil brand has embarked on a new initiative aimed at encouraging men to adopt a consistent skin care regimen. Dubbed the Made For Phil campaign, this effort includes two social media videos—Ceta Six Pack and CetaGrill—crafted to integrate skin care into everyday male routines. The goal is to normalize discussions around male skin care practices, challenging the prevailing notion of secrecy.
Research conducted by /prompt underscores a growing trend: as more men embrace skin care, they tend to keep their routines discreet. This campaign seeks to shift this paradigm, promoting openness and inclusivity in male grooming habits.
Tara Loftis, Global President of Skin Care at Galderma, emphasizes the campaign’s alignment with increasing male interest in skin care. Loftis notes, “There is a noticeable surge in men’s engagement with skin care, and we are thrilled to support this movement. Building on positive feedback, including a spontaneous endorsement from football rookie Xavier Legette, and our brand’s strong appeal to male consumers, we aim to foster an environment where skin care is celebrated as an integral part of daily life. We are also delighted to have Xavier Legette participate in this campaign.”
This initiative not only aims to redefine perceptions around male grooming but also underscores Cetaphil’s commitment to inclusivity and empowerment in skin care.
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