In Britain, like many, I proudly sport multiple tattoos—eight to be exact. Given their visibility, I often field questions about how to best care for new ink. It seems the interest in tattoo aftercare is on the rise, evidenced by the emergence of dedicated skincare brands like Stories & Ink, offering products starting at £15, and mainstream skincare lines now catering specifically to tattoo care.
Personally, I have mixed feelings about the necessity of specialized products. The fundamental care for newly tattooed skin parallels that of regular skincare—keeping it moisturized and protected. While indulging in a luxurious cream to celebrate new artwork is understandable, I’m not convinced additional spending is essential.
The key to maintaining a fresh tattoo’s vibrancy lies in keeping it clean and well moisturized without saturating it, allowing the natural healing process to unfold. For my own routine, I remove the initial protective clingfilm once home to allow the tattoo to breathe. Come morning, I gently cleanse with warm water, occasionally using a mild foaming cleanser if needed, and pat dry without rubbing. A thin layer of moisturizer follows—personally, I prefer Bepanthen nappy ointment, which now comes in a specialized “Tattoo Care” formulation priced at £6.99, although I find the original version equally effective.
For those seeking alternatives, Nursem’s Caring Skin Fix (£14.99) offers a soothing blend of allantoin, oatmeal, and hyaluronic acid, originally developed to relieve intensive care nurse’s irritated skin. Consistent application of either product should ensure tattoos heal beautifully within two weeks. Subsequently, using a moisturizing sunscreen helps maintain the tattoo’s sharpness and vibrancy.
In essence, while specialized tattoo products can enhance the experience, effective care boils down to simplicity and consistency, allowing tattoos to naturally thrive.
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