Priyali Kamath has resigned from her position as Procter & Gamble’s (P&G) Senior Vice President of Skin and Personal Care after a 25-year tenure. Kamath will be joining global FMCG company Imperial Brands as President for the AAACE region (Africa, Asia, Australasia, Central & Eastern Europe), she confirmed to MARKETING-INTERACTIVE.
“I didn’t so much as choose to leave P&G, as I chose to join Imperial Brands, a global FMCG business going through an exciting consumer-led transformation,” Kamath told MARKETING-INTERACTIVE. In her new role, Kamath will be part of Imperial Brands’ executive leadership team under CEO Stefan Bomhard, focusing on the company’s mission to promote a healthier future for the world’s billion adult smokers.
Kamath’s career at P&G began in 1999 when she joined as a Human Resource Manager. She advanced to Brand Director of Feminine Care in 2003, where she led the marketing program for P&G’s Whisper business, including developing a profitable launch model for affordable protection.
In 2010, Kamath was promoted to Senior Marketing Director for Media in ASEAN, Australasia, India, Japan, and Korea. In this role, she led media and digital strategies for P&G Asia, creating a new methodology for revenue-based planning to enhance media ROI, accelerate digital adoption, and leverage big data for more precise targeting and re-targeting.
Kamath held several key positions at P&G, including Vice President of Global Air Care Design and Asia Air Care Delivery, Vice President of Oral Care Asia Pacific, and Vice President of Hair Care Asia Pacific. In 2018, she was appointed Senior Vice President of Skin and Personal Care, a role she held for nearly six years before her departure.
Reflecting on her achievements at P&G, Kamath highlighted her work with Olay. She not only drove innovation to deliver scientifically advanced skincare products but also championed women in STEM (Science, Technology, Engineering, and Mathematics). The #STEMTheGap campaign in India, under her leadership, addressed issues such as unconscious bias and the lack of mentors for women in STEM careers. The campaign’s launch of AI-Shu, a virtual mentor powered by AI and voices of Indian women in STEM, provided valuable career advice to Indian women, potentially influencing their decision to remain in STEM fields.
“There are few better schools for leadership and brand building than P&G. I am extremely grateful for the wonderful opportunities I have had to touch and improve consumer lives across the world, leading businesses and brands that are both a force for growth and a force for good,” Kamath expressed.
Looking ahead, Kamath is excited about her new role at Imperial Brands. “I look forward to my next chapter, where I can apply what I learned at P&G and grow through the different opportunities, challenges, and experiences that Imperial Brands will offer,” she added.
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