Singapore’s skincare industry is seeing a surge of male entrepreneurs stepping into the spotlight. But how committed are these founders to their own skincare routines?
1.Lim Ker Han, Managing Director of Heure, 45
Lim Ker Han, managing director of Heure, acknowledges a past lack of interest in skincare, which led to visible acne scars. His current routine is minimalist: a quick five-minute regimen involving cleansing, medicating, moisturizing, and sun protection. Lim prefers straightforward products and integrates Heure’s own range, including the Ageless Facial Treatment Mask. While he primarily uses his brand’s products, he remains open to testing others, appreciating brands like Augustinus Bader, La Mer, and Aesop for their distinct qualities. Lim emphasizes that good skincare is both a matter of discipline and, at times, genetics.
2.Shinji Yamasaki, CEO of Re, 40
Shinji Yamasaki, CEO of Re, was immersed in the skincare industry from a young age, thanks to his family’s involvement in beauty. His simple routine includes using Re’s Clarifying Cleanser and Omni Serum twice daily. Yamasaki advocates for a minimalistic approach, focusing on fundamental skincare and overall health, including diet and hydration. He believes that good skin requires fewer products and steps, underscoring that healthy skin does not need extensive product use.
3.Eric Tan, Founder of Iren Shizen, 47
Eric Tan, founder of Iren Shizen, has personal experience with eczema, which led him to develop a thoughtful skincare regimen. His routine involves using a combination of Iren Shizen products, including serums and moisturizers, and he practices the “moisture sandwich” technique for hydration. Tan highlights that many men underestimate skincare’s importance, often perceiving it as a female-oriented concern. He advises starting with gentle cleansing, addressing specific skin concerns with serums, and using sunscreen daily.
These founders illustrate that men are increasingly embracing skincare with both simplicity and sophistication, reflecting a broader trend in male grooming.
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