The Body Shop has announced a collaboration with Indian model and actress Diana Penty to promote its Vitamin C skincare line. This partnership aims to highlight a simple skincare regimen designed to achieve a natural glow for the upcoming festive season.
In the promotional video, Penty demonstrates her skincare routine using The Body Shop’s Vitamin C products. The regimen begins with the Vitamin C Daily Glow Cleansing Polish, which cleanses and preps the skin. This is followed by the application of 2-3 drops of the Vitamin C Glow Revealing Serum twice daily, which the company claims boosts skin radiance by 33% after eight weeks. The final step involves the Vitamin C Glow Boosting Intense Moisturiser, which hydrates and protects the skin from environmental damage.
Penty expressed her enthusiasm about the collaboration, stating, “I’m thrilled to partner with The Body Shop to celebrate the festive season with glowing skin! The Vitamin C range, enriched with natural ingredients like Camu Camu and Bakuchiol, gives me a radiant, healthy glow—perfect for the celebrations ahead.”
The Vitamin C range is noted for its ethical sourcing of Vitamin C from Camu Camu berries and Bakuchiol, a plant-based ingredient that targets pigmentation. Harmeet Singh, Chief Brand Officer for The Body Shop Asia South, emphasized the importance of healthy, glowing skin during the festive season and highlighted the alignment of Penty’s skincare passion with the brand’s values.
Related topic:
Best 4 Vitamins Reduces Dark Circles
How Long Does Preventative Botox Last?
Top 10 Anti-Aging Fruits for Skin
