Credo Beauty, a leader in clean beauty retail, has announced the launch of its inaugural skincare line, Credo Skincare, marking a notable milestone in the company’s decade-long journey. The new collection, debuting on September 12, 2024, is designed to address the primary skin concern of Credo’s clientele: hydration.
The Credo Skincare line features six products, including two cleansers priced at $44 each and four moisturizers available for $64 each. The products are formulated to address various skin conditions such as dryness, sensitivity, redness, dullness, and signs of aging. These formulations are derived from comprehensive customer feedback and data analysis, incorporating popular ingredient search trends.
A distinctive element of the line is the use of upcycled vetiver root extract, ethically sourced from a local cooperative in Haiti. This antioxidant-rich ingredient is aimed at enhancing skin barrier protection, improving texture, and diminishing the appearance of pores and wrinkles.
Clinical trials have validated the efficacy of the Credo Skincare products, demonstrating a 27% increase in skin hydration within 24 hours and an immediate 31% improvement. The line also claims to fortify skin barrier function both instantly and after a full day of use.
Sustainability remains a core focus of Credo Beauty’s new skincare line. The company has collaborated with Pact Collective, a non-profit co-founded by Credo, to develop eco-friendly packaging. Each pump and cap in the collection is crafted from a pioneering PCR resin, known as NewMatter, which incorporates recycled beauty waste collected from Credo Beauty stores across the country.
The use of NewMatter has substantial environmental advantages. The initial production run alone has eliminated the need for 500 kg of virgin plastic, equating to approximately 2,900 gallons of landfill space saved. Additionally, for every 38 pumps used, one pound of material is kept out of landfills and oceans.
Annie Jackson, Co-Founder and CEO of Credo Beauty, highlighted the company’s commitment to both innovation and sustainability. “Our Credo Clean Standard is already rigorous, but we aimed to push the boundaries of clean innovation through full ingredient disclosure, advanced packaging solutions, and exceeding minimum standards,” she stated.
The introduction of Credo Skincare represents a significant development in the beauty industry, illustrating how a retailer can use its expertise and customer insights to create products that not only meet consumer needs but also advance sustainability in beauty. By merging effective skincare with eco-conscious packaging, Credo Beauty is setting a new benchmark for clean beauty.
Credo Skincare will be available for purchase at all Credo retail locations and online at www.credobeauty.com starting September 12, 2024. This launch is expected to influence the industry, encouraging other brands to prioritize both product effectiveness and environmental responsibility.
Related topic:
Best 5 Creams for Marionette Lines
What Is Included In A Full Face Lift?
