“Beauty doesn’t need to be as overwhelming as we are conditioned to think,” says makeup artist Jenny Patinkin, author of Lazy Perfection: The Art of Looking Great Without Really Trying. In a recent episode of Clean Beauty School, Patinkin discussed how to discover your signature beauty detail, the impact of small makeup enhancements, and the need to challenge consumer culture in the beauty industry.
Patinkin’s insights primarily cater to individuals with drier, more mature skin, but her advice is applicable to all. A key message she conveys to her clients is to avoid rigid beauty rules: “Beauty is about moderation. I’ve never subscribed to the ‘you shoulds’ & ‘you musts,'” she explains. She encourages readers to view her tips as flexible suggestions, emphasizing that makeup should ultimately enhance personal comfort.
Here are some of Patinkin’s top beauty tips:
1.Brighten Up Your Face
Patinkin believes that brightening the face is one of the simplest ways to achieve a healthy appearance. “Any product that evens out your skin tone and enhances brightness is essential,” she advises. This could be concealer, tinted moisturizer, tinted sunscreen, or full-coverage foundation. “Freckles, scars, and fine lines don’t need to be covered; brightness is what makes you look healthy.”
2.Focus on Key Details
Patinkin emphasizes the importance of details in a beauty routine. “There’s often one product or step that transforms your look. For me, it’s a smudgy eyeliner, but it varies for everyone,” she notes. Whether it’s shaping brows or adding a pop of color to the lips, identifying that one detail can significantly elevate your confidence.
3.Choose Cream Textures
Patinkin advocates for multi-use products, particularly cream blush. “Cream blush is versatile; you can use it on your lips, cheeks, and eyes,” she states. It can be applied in various ways, allowing for contouring, adding fullness to the cheeks, or brightening the eyelids.
With these tips, Patinkin encourages a personalized and enjoyable approach to beauty, reminding us that the ultimate goal is to feel good in our skin.
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