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Terra & Self, a specialty skincare and beauty product shop, will close its physical store on Soquel Avenue in Santa Cruz on October 29.
Founded by Kenne Johnson in 2020, the business initially established a brick-and-mortar presence in 2023 on Pacific Avenue as part of the city’s Downtown Pops! program, which aims to support new businesses with subsidized rents and short-term leases. Johnson later relocated the store to the Soquel Ocean Plaza at the intersection of Soquel Avenue and Ocean Street.
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Despite the closure of the physical location, Terra & Self will continue to operate its online sales platform.
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