Fusion CBD Products has unveiled its latest venture, Best Skincare, featuring a unique line of products that boasts 0% THC and 0% CBD. This new initiative aims to provide affordable, luxurious skincare solutions to consumers across the U.S. and Canada, focusing on helping individuals look and feel their best. The brand’s two skincare lines, ELLA for women and SAVAGE for men, combine high-quality ingredients with an emphasis on education, setting them apart in a crowded market.
Targeting Skincare-Savvy Women
The marketing strategy for ELLA centers on education, targeting an already skincare-savvy female audience eager for innovative products that enhance their complexion. Over the past two years, Best Skincare has collaborated with various influencers to create authentic content showcasing ELLA’s diverse product offerings.
In one notable collaboration, influencer Ashley (@digitally.flower) demonstrated her evening skincare routine in a “get unready with me” video. She began by using ELLA’s Fruit Milk Cleanser, a gentle formula suitable for all skin types. After following it with ELLA’s toner, eye cream, and vitamin C brightening serum, she concluded with the retinol night cream. “I’ve got to say,” Ashley remarked while applying the cream, “this is one of my faves; it leaves my skin feeling so smooth and soft.”
A Range of Products for Varied Lifestyles
ELLA’s product range caters to diverse lifestyles, from busy entrepreneurs to content creators. Former Fusion CBD-sponsored athlete and model Michelle Yee and UFC fighter Helena Padilla have both endorsed ELLA, with Padilla sharing, “to all my girls out there who love taking care of themselves, here is your new favorite skincare product. Fusion CBD not only keeps me healthy during training, but it also keeps my face super pretty.”
The products showcased in these influencer collaborations offer a glimpse into ELLA’s broader collection, which includes:
- An anti-aging night cream fortified with retinol
- An eye cream rich in antioxidants and formulated with apple stem cells
- A rainbow salt scrub that blends exfoliation with aromatherapy
- A daily essentials set
- A sleep & rejuvenate set
- A fruit-scented toner
Brazilian-born actor and producer Karmel Bortoleti recently featured ELLA’s AHA Fruit Toner on Instagram, promoting it to her 300,000 followers and offering a discount code.
Bortoleti’s relationship with Fusion CBD Products extends beyond skincare; the company has invested in two films she has produced, including the historical horror film The Abode (2023) and the upcoming psychological thriller UNfelt, which follows a woman’s escape from a psychopath with the help of his bodyguard.
Introducing Savage Skincare for Men
Recognizing that not everyone is aware of their skincare needs, Best Skincare launched Savage Skincare for men. CEO Danny Campolargo aimed to create a complete skincare ecosystem that simplifies the grooming process for modern men. He believes that taking care of one’s skin and beard can significantly impact confidence and overall well-being.
“Savage Skincare is part of getting ready to face the world,” Campolargo stated. “Your skin and your beard are often the first thing people see, and when you feel good about them, it makes a big difference in the way you live your life.”
The Savage line includes:
- Savage Bio Wrinkle Defence, a peptide-powered anti-aging serum designed to reduce the appearance of fine lines and wrinkles.
- Savage pH Balancing Moisturizer, a nourishing moisturizer for everyday use.
- Savage Conditioning Shaving Cream, a moisturizing cream enriched with coconut, sesame, and avocado oils.
Each product aims to simplify men’s skincare routines and is suitable for all skin types, addressing issues from dryness to oiliness.
Bridging the Gap in Men’s Skincare Education
Best Skincare also recognizes that terms like skin type and pH can be intimidating for beginners. To address this, the brand has launched a blog dedicated to educating men on how to create effective skincare routines. This resource covers topics such as identifying skin types and the history of beard oil, making skincare more accessible and engaging.
Fitness influencer Vlad Gold, a spokesperson for Fusion CBD Products, is among those sharing the benefits of Savage Skincare through collaborations.
Additionally, to assist men in managing their facial hair, Best Skincare has developed an ultra-conditioning beard balm. The company emphasizes the importance of proper beard grooming, stating, “a beard is like a suit of armor that provides protection and gives the wearer a sense of confidence and strength.”
Commitment to Quality and Sustainability
Founded by Danny Campolargo in 2022, Best Skincare partners with a leading skincare manufacturer in Los Angeles to ensure their products meet rigorous safety and quality standards. All products are vegan and crafted with natural ingredients, and the brand is committed to eco-friendly practices, using compostable packaging and shipping materials.
Based in Miami, Florida, Best Skincare is dedicated to delivering high-quality skincare solutions to consumers in the USA and Canada, reinforcing the belief that everyone deserves beautiful skin.
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