Clariant has announced the global launch of Pickmulse, a revolutionary surfactant-free emulsifier and encapsulation system that leverages patented quinoa starch technology developed by Lucas Meyer Cosmetics. This new product aims to enhance the development of cosmetic formulations while prioritizing consumer satisfaction.
“Pickmulse represents a multifaceted innovation in cosmetics, designed to expedite new formula development and elevate consumer experience,” stated Isabelle Lacasse, Head of Global Marketing, Product Line Management & Formulation at Lucas Meyer Cosmetics, Clariant. “This next-generation 2-in-1 product harmonizes formulation requirements with skin health and tactile quality.”
As consumers grow more conscious of sensitive skin issues and the need to preserve skin microbiota, Pickmulse offers a surfactant-free solution that maintains skin balance better than traditional emulsifiers, all while delivering a superior sensory experience.
Enhanced Sensory Experience with Easy Formulation
The small particle size of quinoa starch in Pickmulse facilitates the creation of Pickering emulsions with exceptional sensory attributes. Scientific research indicates that this tactile enhancement stimulates areas of the brain associated with well-being, aligning with emerging trends in neurocosmetics. These studies employed functional magnetic resonance imaging (fMRI) and electroencephalogram (EEG) techniques, with findings corroborated by feedback from panelist questionnaires.
Moreover, Pickmulse does not compromise the stratum corneum, ensuring high skin tolerance. When emulsified with 20% oil, the product can be utilized to create diverse textures, ranging from sprays to rich creams, even under cold processing conditions.
Optimized Encapsulation System for Stability and Sensory Appeal
Quinoa starch also possesses unique swelling characteristics that aid in encapsulating lipophilic molecules during hot processing. As an encapsulation system, Pickmulse enhances the stability of sensitive ingredients while improving their sensory feel within formulations.
For formulators, Pickmulse offers a cost-effective, user-friendly solution for in-house encapsulation, boasting a high loading capacity of up to 25% and proven efficacy in safeguarding sensitive lipophilic components.
Sourced from nutrient-rich quinoa cultivated sustainably in Bolivia, Pickmulse reflects Clariant’s commitment to responsible sourcing and environmental sustainability. The company partners with the Pro Inpa Foundation to support local economies, addressing the increasing consumer demand for natural and eco-friendly cosmetic ingredients.
Clariant experts will be available at booth T40, and Lucas Meyer Cosmetics representatives will be at booth J40 during in-cosmetics Asia 2024, scheduled for November 5–7 in Bangkok.
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