Skincare brand 9Skin, co-founded by renowned actress Nayanthara, has announced a pivotal collaboration with Reliance Retail’s Tira, marking the brand’s inaugural entry into offline retail in India. This strategic partnership aims to expand 9Skin’s reach beyond its existing direct-to-consumer (D2C) channel.
To celebrate this collaboration, 9Skin has introduced the exclusive ‘Skinderella’ Hydrogel Mask, which will be available solely through Tira. Designed to deliver deep hydration and rejuvenation, this limited-time offering caters to the diverse skincare needs of Indian consumers. Drawing inspiration from Nayanthara’s personal skincare journey, 9Skin is committed to providing gentle and effective care by utilizing natural ingredients and advanced nanotechnology for a comprehensive skincare experience.
Bhakti Modi, Co-Founder of Tira, expressed excitement about the partnership, noting that it aligns with Tira’s mission to offer innovative skincare solutions. Nayanthara echoed this enthusiasm, emphasizing the collaboration’s potential to introduce clean and ethical skincare products to a broader audience through Tira’s extensive retail network.
9Skin’s product lineup includes items such as the Skintillate Booster Oil and Rejuvenate Night Cream, with prices ranging from Rs 999 to Rs 1899. With this partnership, these products will now also be available through Tira’s platforms, further strengthening 9Skin’s international presence in markets such as Malaysia, Singapore, and Canada.
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