Param Amrit, a new luxury Ayurvedic skincare brand, officially launched its first product line at a prestigious event held at the Constitution Club of India. The brand’s inauguration was graced by Padma Shri awardee and renowned singer Kailash Kher, who unveiled the initial collection of Ayurvedic skincare products, marking a significant milestone for the brand and its founder, Dr. Nutan Kher.
Kailash Kher, a celebrated artist and brother of Dr. Kher, spoke with pride about the brand’s mission, emphasizing the importance of reviving ancient Ayurvedic traditions for modern wellness. The event was further enriched by the presence of spiritual leader Shri Baba Swami Amritanand Ji, who offered blessings and spiritual insights, bringing an added dimension of mindfulness to the occasion.
A Spiritual Approach to Skincare
What sets Param Amrit apart from other skincare brands is its integration of the ancient Ayurvedic practice of Mantra Aushadhi, a technique documented in the Charaka Samhita. This practice involves energizing herbs with spiritual mantras, a process that Param Amrit has incorporated into its formulations. According to Dr. Nutan Kher, the brand is about more than skincare – it is a holistic experience that aligns mind, body, and soul with nature’s energy.
“Param Amrit goes beyond rejuvenating the skin,” said Dr. Kher. “It is about harnessing nature’s elements and energies to promote inner peace and harmony.”
A Family Legacy Rekindled
For the Kher family, the launch of Param Amrit was an emotional return to their roots. Kailash Kher expressed deep pride in his sister’s efforts to breathe new life into a forgotten Ayurvedic tradition. “Dr. Nutan Kher is not just reviving Ayurveda – she’s making it accessible to the modern world. This isn’t just about skincare; it’s about preserving our heritage,” he shared during the event.
Exclusive Product Line Revealed
The launch event also introduced Param Amrit’s inaugural collection, which includes the Shatdhaut Ghritamrit face cream, Kumkumadi Face Serum, nourishing lip balms, and a selection of Ayurvedic soaps. Each product is crafted using time-honored Vedic techniques, such as the meticulous process of washing ghee 10,000 times with Ganga water under the full moon, combined with the spiritual power of continuous mantra chanting.
In the coming months, Param Amrit plans to expand its offerings to include a broader range of body care and beauty products, all infused with the same spiritual and authentic Ayurvedic principles.
“Our goal is to create experiences that transcend traditional skincare,” explained Yogesh Thakur, CMO of Param Amrit. “By merging the wisdom of Ayurveda with the energy of mantras, we aim to deliver beauty that nurtures both the body and the soul.”
A Memorable Event for Attendees
The launch ceremony featured a peaceful Ganesh Vandana and a lamp-lighting ritual, led by Kailash Kher, Shri Baba Swami Amritanand Ji, and Dr. Nutan Kher. The event also included an insightful panel discussion between Dr. Kher and wellness expert Richa Mehta, focusing on the growing role of mantra-infused wellness in contemporary life.
A press conference followed, offering media attendees an in-depth look at the brand’s philosophy and product ethos. Guests had the opportunity to engage with the founders and experience the spiritually energized products firsthand, marking the beginning of what is set to be a transformative journey for the luxury Ayurvedic skincare brand.
About Param Amrit
Param Amrit is a pioneering luxury Ayurvedic skincare brand founded by Dr. Nutan Kher. The brand draws upon centuries-old Ayurvedic wisdom and the powerful energy of mantras to create skincare products that go beyond traditional beauty routines, offering a holistic approach to physical and spiritual well-being.
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