In a groundbreaking collaboration between sexual wellness brand Lovehoney and skincare experts Fayshell, a new concept in skincare has emerged: Orgasmic Skin. This innovative campaign, launching in a world-first pop-up clinic in Sydney, aims to combine the science of pleasure with beauty treatments to create radiant, youthful skin.
According to a University of Michigan study, orgasms can stimulate the release of oestrogen, which boosts collagen production and offers anti-aging benefits. Additional research from Lovehoney revealed that 71% of participants reported a healthier skin glow following sexual activity, 37% experienced clearer skin, and 9% noted smaller pores.
The Orgasmic Skin clinic offers a unique way for Australians to enhance their skincare routines through scientifically backed techniques that incorporate pleasure as a key factor. The treatments, which are completely free, include:
O Treatment: A facial that merges traditional skincare with orgasm-boosting advice, designed to achieve a radiant glow both inside and out. The treatment includes a consultation with Lovehoney’s sexologist, Christine Rafe.
Glow at Home Bag: A personalized skincare plan and a complimentary Lovehoney sex toy, aimed at providing long-term benefits for skin health.
CampaignLab’s founder and director, Andy Scales, explained the campaign’s purpose: “Social media is flooded with the latest skincare trends and routines. We wanted to join the conversation with Lovehoney and redefine beauty routines using the scientifically backed connection between pleasure and skin health. Orgasmic Skin gives Aussies the chance to try this new, pleasure-based self-care for free and receive expert advice to kickstart their glowing skincare journey.”
Charlie Ganzen, Director at Lovehoney, highlighted how the campaign fits within the brand’s mission to normalize discussions around sexual wellness. “As a brand, we’re committed to promoting sexual happiness and integrating it into everyday conversations. The benefits of orgasms extend far beyond the bedroom, and Orgasmic Skin is a perfect example of this.”
The initiative has already seen remarkable success. Within just 48 hours of launching, all appointments were fully booked, and over 1,200 people were placed on a waiting list for future sessions.
With Orgasmic Skin, Australians now have the opportunity to experience a new and exciting approach to skincare, one that combines beauty, science, and pleasure for a truly radiant glow.
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