Excitement built among Indian BTS fans when Jung Ji-woo, the sister of BTS member J-Hope, arrived in Delhi to launch her skincare brand, Neaf Neaf. Known for her expertise in beauty and luxury goods, Ji-woo’s visit created waves of anticipation among the Indian BTS ARMY.
The news of her arrival was first shared by influencer Sherry Shroff on social media, which was further amplified by a fan page dedicated to tracking Ji-woo’s updates. Fans were thrilled by the opportunity to get closer to the BTS family, with Ji-woo’s debut in India bringing them one step closer to the global K-pop sensation.
Ji-woo officially launched Neaf Neaf in India on December 8 at DLF Avenue Saket in Delhi. The event was hosted in collaboration with online beauty platform Kindlife Kosmos and YouTuber Sherry Shroff. Tickets for the highly anticipated launch were available through Insider.in.
The event was a celebration of beauty and music, featuring live performances by Prabhdeep, Zaeden, Sickflip, as well as acts like Outkasts, GirlCrush, and Mixdup. Additionally, local DJs thegreybox and KSC provided the beats to keep the energy high.
Ji-woo Shared Beauty Secrets Ahead of Launch
In an exclusive interview, Ji-woo expressed her excitement about introducing Neaf Neaf to the Indian market. “I was truly honored to launch Neaf Neaf in India through the upcoming Kosmos event,” she said. “I was thrilled to meet and greet those who had supported us from afar, and I ensured Neaf Neaf received lots of love and attention from Indian consumers.”
Ji-woo also shared a simple but effective beauty tip she swore by—using a sheet mask every day. “In Korea, the ‘one sheet mask a day’ routine had been popular for a long time. Since masks came into direct contact with the skin, the quality of the material was essential,” she explained.
In addition to launching Neaf Neaf, Ji-woo served as the CEO of several other brands, including A.I Look, MEJIWOO, and Fun The Mental.
J-Hope’s Post-Military Plans
While Ji-woo made her mark in the beauty industry, her brother, J-Hope, adjusted to life after his discharge from military service in October. He had already set his sights on new projects, and fans eagerly awaited his next musical endeavors. Meanwhile, other BTS members—Jin, RM, Suga, Jimin, V, and Jungkook—were expected to complete their mandatory service by mid-2025. Fans eagerly anticipated the group’s reunion on stage in 2026.
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