Stanton Optical, a leader in affordable eye care, celebrated the grand opening of its newest location in Sioux Falls on December 2nd, marking its first store in South Dakota. The new store, situated at 4207 W 41st St, joins a growing network of over 290 locations across the nation.
Affordable Eye Care for All
“We’re thrilled to open our first store in South Dakota and expand our commitment to accessible, budget-friendly eye care,” said Daniel Stanton, CEO of Stanton Optical. “For nearly two decades, we’ve worked to make essential eye care easier for everyone. This includes offering flexible pricing and payment plans, whether or not customers have vision insurance.”
The store boasts on-site optical labs, allowing customers to receive eye exams and have single-vision glasses made the same day, often within 30 minutes. In addition to accepting most vision insurance, FSA/HSA, and VSP out-of-network, the store offers special pricing for EyeMed, Medicaid, and military families.
Innovative Customer Experience
Stanton Optical also introduced Stan the Penguin as its brand mascot in 2021, a symbol of the company’s commitment to community and customer service. Like the penguin, known for its streamlined nature and strong family bonds, Stanton Optical aims to provide fast, efficient eye care with personalized service.
Telehealth and Consumer-Focused Services
As part of Now Optics, a leader in the optical industry, Stanton Optical has been a pioneer in telehealth technology, offering affordable, high-quality eye exams long before the pandemic. The company’s national network of affiliated doctors has conducted over 3.5 million telehealth exams, setting Stanton Optical apart from other retailers.
The Sioux Falls location offers same-day eye exams, glasses, and unbeatable value, with promotions like Two Pairs of Glasses starting at $79, which includes anti-glare/UV lenses and a free eye exam. The store is open Monday to Friday from 9 am to 7 pm and Saturdays from 9 am to 6 pm.
Located just under two miles from the Butterfly House and Aquarium and within walking distance of major retailers, the new store promises to offer convenient and comprehensive eye care to Sioux Falls residents.
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