NOLAHOUR, a skincare brand under Depack Corporation, is set to expand its global footprint with the help of the Seoul Business Agency (SBA). The brand, which made a splash in the international market with its innovative three-step acne patch, “Spot Eraser 3 Step,” is now planning to enter new territories, including major European and Asian markets.
Launched in 2023, NOLAHOUR’s “Spot Eraser 3 Step” is the world’s first acne patch tailored for different stages of acne. This unique product quickly gained traction, making NOLAHOUR a leader in Singapore’s acne care category and fueling export growth to over 20 countries. Since its debut, the brand has doubled its annual export revenue and attracted investment interest from Korea’s AC.
The collaboration with the SBA has played a pivotal role in NOLAHOUR’s global strategy. The brand participated in the 2023 Outbound Japan Store (LOFT) Program and will also join the 2024 Outbound Taiwan and Indonesia Market Programs. Additionally, it is part of the 2024 Shopee Global Export Fast Track Program. These initiatives allowed NOLAHOUR to conduct test marketing at Japan’s LOFT stores while expanding its sales channels to major drugstores and specialty shops.
In Taiwan, NOLAHOUR is now available in top drugstores, including Watson and Cosmed, while in Indonesia, the brand has secured BPOM registration and is preparing for market entry. The Shopee program has also supported NOLAHOUR’s growth, with promotional sales events and discount coupons driving both sales and revenue.
Building on its successes, NOLAHOUR is strengthening its presence in Europe and Asia. The brand is forming partnerships in four European countries and preparing to enter key retail chains. In Japan, its acne patches are gaining popularity across renowned offline retailers like Ainz&tuple, Kokumin Drugstore, and Shop-in Beauty Store. At Ainz&tuple, NOLAHOUR’s acne patches are the sole product featured on a dedicated promotional display.
As part of its expansion strategy, NOLAHOUR plans to ramp up research and development efforts, with innovations in acne-specific beauty devices on the horizon. The brand is positioning itself to set new standards in acne care, elevate the global presence of K-Beauty, and further establish itself as a leader in Korean skincare.
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