Olympic rugby star and “Dancing with the Stars” alum Ilona Maher takes on new role as skincare coach for Paula’s Choice.
Paula’s Choice, the renowned skincare brand, is making headlines with a major partnership announcement. The company has tapped Olympic rugby star and TikTok influencer Ilona Maher as its first-ever brand ambassador to promote the launch of its latest product, the Pro-Collagen Peptide Plumping Moisturizer.
As part of her new role, Maher will not only represent the brand but will also serve as a “skincare coach.” In this capacity, she will share skincare tips and expert insights with her large following, encouraging them to take better care of their skin while highlighting the benefits of Paula’s Choice’s science-driven products.
“I’m excited to partner with Paula’s Choice,” Maher said in a press statement. “The Peptide Moisturizer has been a game-changer for me. It’s packed with powerful ingredients that work as hard as I do, giving me the confidence to tackle anything — whether on the field or off.”
The Pro-Collagen Peptide Plumping Moisturizer will join Paula’s Choice’s existing peptide collection, which already includes the Pro-Collagen Peptide Gloss Balm and Pro-Collagen Multi-Peptide Booster. Designed to hydrate and protect the skin’s barrier, this new moisturizer also helps boost elastin production. Each product in the collection contains potent peptides—short chains of amino acids that are essential for maintaining healthy, plump skin and stimulating collagen production.
Tina Pozzi, Chief Marketing Officer of Paula’s Choice, shared her enthusiasm for the collaboration. “Ilona’s commitment to excellence and fearless approach to challenges perfectly align with our brand’s ethos of empowering people through effective, science-backed skincare,” Pozzi said. “We couldn’t think of a better partner to help launch this active-powered moisturizer.”
The Pro-Collagen Peptide Plumping Moisturizer was available for $49 USD starting this month, on the Paula’s Choice website and at Sephora.
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