In a year marked by unprecedented growth, Lapaire, an innovator in affordable eye care, has successfully expanded its footprint across Africa, establishing itself as a leader in the eyewear industry. The company opened 31 new branches in 2024, bringing its total to 91 locations within its operational regions.
By the end of the year, Lapaire had provided over 275,000 free eye tests, reinforcing its commitment to making eye care accessible to underserved communities. This milestone highlights the company’s core mission of improving vision health across diverse populations.
Notably, 80% of Lapaire’s customers in 2024 were either first-time glasses users or individuals who had previously abandoned eyewear due to cost or availability. These figures underscore the company’s success in offering stylish and affordable eyewear options to a wide range of customers, including students, accountants, and workers in various sectors like tailoring and transportation.
Jérôme Lapaire, Founder & CEO, emphasized the company’s customer-centric approach: “We have reinforced our footprint by focusing on our customers’ needs,” he said.
Beyond its commercial success, Lapaire’s operations have become a force for social change, particularly in addressing the critical issue of uncorrected vision in Africa. The company’s dual focus on profitability and social impact has solidified its reputation as a trusted partner in advancing eye health and contributing to socio-economic development.
Looking ahead, Lapaire plans to expand into three new markets in 2025: Senegal, Tanzania, and the Democratic Republic of Congo (DRC). According to Louis Gascoin, COO of Lapaire, these countries have been identified as key opportunities for growth, given their large populations and the limited access to affordable eyewear services. “Our offer will be of great value for the people in these countries,” Gascoin stated.
In addition to these new markets, Lapaire will continue to strengthen its presence in existing regions by opening more branches, enhancing partnerships with schools, businesses, and organizations, and leveraging digital platforms to reach a broader audience.
Lapaire’s expansion also includes the introduction of new eyewear collections in 2025. The company plans to diversify its product offerings, providing customers with a wider selection of frames in various materials, colors, and designs to meet changing tastes and preferences. This commitment to innovation ensures Lapaire remains at the forefront of the eyewear industry while catering to the evolving needs of its growing customer base.
As Lapaire approaches its milestone of 100 branches, the company’s success reflects its unwavering commitment to providing better vision care across Africa. The trust of its customers has been pivotal in the company’s growth, with Lapaire being viewed as a reliable partner in the pursuit of improved eye health.
Lapaire’s journey is a testament to the power of purpose-driven business. By addressing public health challenges and fostering socio-economic progress, the company is improving lives and creating positive ripple effects throughout communities. Better vision, as Lapaire continues to demonstrate, leads to enhanced educational outcomes, higher workplace productivity, and an overall improvement in quality of life.
As the company looks toward 2025, its mission remains clear: to create a world where everyone has the opportunity to see clearly and thrive. With a strong foundation and ambitious goals for the future, Lapaire is set to redefine the eyewear industry, not only in Africa but on a global scale.
Related topic:
6 Most Common Type Of Cataract
NIMA Jalandhar Seminar Highlights Eye Health and Diabetes
How To Get Rid Of Rings Under Eyes?
