In an era where appearance can influence everything from career success to dating prospects, more men are turning to facial enhancements to boost their self-esteem and project a more masculine image. Among them is Antonio DeVita, a 31-year-old digital marketer from Queens, who spent $7,200 to sculpt his face with jawline, chin, and cheek fillers. The result? A stronger, more defined profile that has helped him feel more confident in the corporate world.
“It was a power move,” DeVita told. “Now, when I walk into a corporate setting, I feel more confident.”
This trend is gaining traction across various age groups, from millennials to Baby Boomers, as men look to achieve the sculpted, youthful features of actors like Henry Cavill, Jon Hamm, and Matt Rife. Unlike “mewing,” a technique where the tongue is placed against the roof of the mouth to sharpen the jawline, facial fillers offer a more permanent and effective solution.
“Men are increasingly aware of their appearance, especially in the workplace,” explained Chris Bustamante, a nurse practitioner and owner of Lushful Aesthetics in Midtown Manhattan, who performed DeVita’s transformation. “Many of my clients, particularly those in their 40s and 50s, are looking to maintain a competitive edge and ensure they don’t come across as the ‘old guy’ in the office.”
A recent study from the University of Queensland has shown that masculine facial features, such as a pronounced jaw and cheekbones, are linked to higher social status, wealth, career progression, and even political success. This finding aligns with previous research from Duke University, which indicated that CEOs with stronger facial features were often seen as more competent.
Lara Devgan, a renowned plastic surgeon based on Park Avenue, noted that these trends are evident across generations of ambitious men. “Men in their 30s and 40s are at the peak of their careers, and they want to enhance the masculine features they had in their 20s. Meanwhile, men in their 40s and 50s are working to maintain a youthful appearance to match how they feel inside,” Devgan explained.
For many, the allure of a chiseled jawline goes beyond the workplace. Michael, a 47-year-old health and beauty specialist from Austin, Texas, shared how his $1,600 jawline filler procedure boosted his confidence. “I feel more confident in public and in front of the camera. It’s made my dating life incredibly hot,” he said.
The rise in popularity of such procedures is also fueled by the increasing prevalence of remote work and virtual meetings. “Men are seeing themselves on camera more than ever before,” noted nurse injector Jenna Hennig, who worked with Michael and others. “This constant exposure has made them more aware of facial asymmetries, sagging, and areas that lack definition—especially around the jawline.”
For those seeking to enhance their facial features, FDA-approved dermal fillers like Radiesse, a calcium-based gel, are commonly used to add structure and definition to the jaw, chin, and cheeks. These fillers stimulate natural collagen production, minimizing sagging and creating a more youthful, masculine appearance.
Cesar Razza, a 31-year-old bartender and aspiring Broadway actor, also turned to Bustamante for his jawline enhancement. After receiving six injections in his jaw and two each in his cheeks and chin, Razza is now feeling more confident in both his personal and professional life. “I just look extra good,” he said. “Work and dating have been fantastic.”
DeVita agrees, finding that his facial transformation has helped him compete in the fast-paced world of New York City, where beauty and confidence are often key to success. “You gotta compete,” he said. “It’s New York City.”
As this trend continues to grow, men are increasingly prioritizing their appearance—seeking a stronger jawline not only for their personal satisfaction but also to help them advance in their careers and maintain a youthful edge in a competitive world.
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